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People in the digital marketing industry are calling it, “cookie-pocalypse” – Google announced last year that it would no longer support third-party cookies, the lifeblood of digital ads, to increase user privacy.
It is virtually impossible to approach legislative change without considering the role digital technology plays in government relations today. So here are a few tips to effectively navigate your advocacy efforts in our digital era.
Today in Canada, there are approximately 86,000 organizations with charitable status and another 84,000 not-for-profit entities. They are an important part of our social fabric, but there are some imperative decisions to be faced.
These days, prices, reviews and other traditional differentiators are available through a quick web search. The organizations that thrive are the ones that create memorable digital strategies, something that meets and exceeds the customer’s needs and requirements.