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Most organizations use Google Analytics, specifically Universal Analytics (or GA3), to measure the effectiveness of their digital properties. Recently, Google announced that Universal Analytics will cease processing additional data on July 1, 2023.
People in the digital marketing industry are calling it, “cookie-pocalypse” – Google announced last year that it would no longer support third-party cookies, the lifeblood of digital ads, to increase user privacy.
It is virtually impossible to approach legislative change without considering the role digital technology plays in government relations today. So here are a few tips to effectively navigate your advocacy efforts in our digital era.