Sean O’Neill

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Recent Posts
  • Making your move to Google Analytics 4
    Making your move to Google Analytics 4
    Reading Time: 4 minutes

    Most organizations use Google Analytics, specifically Universal Analytics (or GA3), to measure the effectiveness of their digital properties. Recently, Google announced that Universal Analytics will cease processing additional data on July 1, 2023.

  • Issues Management – Mind the Gap
    Issues Management – Mind the Gap
    Reading Time: 5 minutes

    Unless you spent this summer off the grid, chances are good you were following the Rogers ‘national network outage’ and Bell Media ‘Lisa Laflamme firing’ stories.

  • 4 steps to Future-proof your Digital Ad Strategy
    4 steps to Future-proof your Digital Ad Strategy
    Reading Time: 4 minutes

    People in the digital marketing industry are calling it, “cookie-pocalypse” – Google announced last year that it would no longer support third-party cookies, the lifeblood of digital ads, to increase user privacy.

  • Government Relations in the Digital Age
    Government Relations in the Digital Age
    Reading Time: 3 minutes

    It is virtually impossible to approach legislative change without considering the role digital technology plays in government relations today. So here are a few tips to effectively navigate your advocacy efforts in our digital era.