Most organizations use Google Analytics, specifically Universal Analytics (or GA3), to measure the effectiveness of their digital properties. Recently, Google announced that Universal Analytics [...]

Unless you spent this summer off the grid, chances are good you were following the Rogers ‘national network outage’ and Bell Media ‘Lisa Laflamme firing’ stories.

People in the digital marketing industry are calling it, “cookie-pocalypse” – Google announced last year that it would no longer support third-party cookies, the lifeblood of digital ads, to [...]

It is virtually impossible to approach legislative change without considering the role digital technology plays in government relations today. So here are a few tips to effectively navigate your [...]

Today in Canada, there are approximately 86,000 organizations with charitable status and another 84,000 not-for-profit entities. They are an important part of our social fabric, but there are [...]

These days, prices, reviews and other traditional differentiators are available through a quick web search. The organizations that thrive are the ones that create memorable digital strategies, [...]

With Ontario’s latest election campaign period concluding this week, the prevailing thought, I believe, is just how much the world has changed in the last four years. This is particularly true of [...]

If you’ve been following the news over the last week, you’ll know that the Liberals already slow-walked most of their biggest budget announcements before tabling it in the House yesterday [...]

Colonel John Richard Boyd (retired) was a United States Air Force pilot, and later a combat instructor and military strategist during the second half of the 20th century. He is perhaps best known [...]

Climate and Green Energy platforms were huge points of differentiation in last Fall’s election. Given that the election resulted in yet another minority government for the Liberals, there will be [...]